(Bloomberg) -- Women’s careers are different from men’s, and their retirement planning should be, too, is Sallie Krawcheck's pitch.

Now Krawcheck, who made her name at Citigroup and Bank of America as one of the top women on Wall Street, has closed a hefty new round of funding for her startup robo-adviser, Ellevest.

Founded just over a year ago, Ellevest is an online investing platform that offers exchange-traded funds to help women save for retirement. That doesn’t mean the fund’s ETFs are somehow better suited to women, but that Ellevest tailors their portfolios to women’s needs.

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