Open enrollment season is just around the corner, which meansyou’re most likely on communication overdrive.

While you’re helping clients think through how to discussavailable benefits options and making sure they have everythingthey need for a smooth enrollment season, consider this: You may bemissing an important way to help boost employee engagement and enrollment.

Tailoring messaging based on employee preferences

Persona-based decision support tools are the newest enrollmenttools available to help employers communicate with employees aboutvoluntary insurance benefits options.

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