Cara Kirsch is vice president at SilverStone Group, a full-service resource management organization offering customized services to meet business and private clients' specific needs.

Paul Wilson: How did you get your start in the benefits industry?

I've been in benefits for 20 years. I started on the employer side in an employee benefits department. I moved to consulting, where I wrote employee benefits communication. I then started to do general health and welfare consulting before moving to UnitedHealthcare, where I did account management and sales for nine years. I was recruited by Blue Cross Blue Shield of Nebraska in 2011 to run their sales strategy. I'm from Nebraska, but was living in the Bay Area, so I decided to come back. After a couple of years, I was really burnt out and wanted to do something different. The day after I left, I got a call from SilverStone Group. It was the perfect place for me. It's been amazing.