Employee benefit options once resembled a fast-food restaurant with only a few basic items on the menu. Today, however, many employers offer an all-you-can-eat buffet of voluntary benefits from which to choose—and that's good news for brokers.
Health insurance is still the main course, but an ever-expanding range of voluntary benefits gives employers more flexibility, employees more options, and brokers more profit potential.
Look for this momentum to continue and accelerate in 2018. Several key trends point to what employees want and how brokers can help their clients deliver.
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