Employers increasingly understand the importance of employee well-being as they navigate thechanging paradigm of health care.

Optimal employee benefits strategies are supported by a culturethat promotes better health at lower costs and top-downreinforcement of that goal.

Employers of all sizes are investing ininitiatives and solutions that will drive improvements. Yet,many strategies fail to acknowledge and address the proverbialelephant in the room: Changing employee behavior is hard.

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