The overwhelming majority of institutional investors cite "trust in the company" as the biggest driver of investment decisions, according to a global report released this week by Edelman, a public relations agency.

And in a political environment that poses business risks, according to many of those investors, building trust often means taking a political stand.

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Michael S. Fischer

Michael S. Fischer is a longtime contributing writer for ThinkAdvisor. He previously reported on trade and intellectual property topics for the Economist Intelligence Unit and covered the hedge fund industry for MARHedge and Reuters News Service.