Insurance agencies that historically focused on property and casualty have a once-in-a-lifetime opportunity to expand into benefits in a really meaningful way. The opportunity is related to benefits technology, and the best agency leaders are taking advantage.
The window is that most employers aren't yet handling benefits and HR online, but increasingly want to be. P&C agencies have never had trouble landing meetings, but have had trouble finding a clear differentiator over other benefits brokerages. Right now, before the window closes and every employer and broker is online, benefits technology can be that differentiator.
Here are three steps to setting yourself apart.
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