New digital sales systems, big marketing campaigns ordemographic math may have increased the number of young U.S. residents shopping for individuallife insurance last month.

MIB Group Inc. says life insurance application activity for U.S.consumers under the age of 45 was 1.1% higher in September than itwas in September 2016.

The activity increase for September was the biggestyear-over-year increase MIB has reported for consumers in that agegroup all year.

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Allison Bell

Allison Bell, a senior reporter at ThinkAdvisor and BenefitsPRO, previously was an associate editor at National Underwriter Life & Health. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached through X at @Think_Allison.