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Young consumers kept life underwriters busy in September: MIB

New digital sales systems, big marketing campaigns or demographic math may have increased the number of young U.S. residents shopping for individual life insurance last month.

By Allison Bell | Updated on October 10, 2017
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The activity increase for September was the biggest year-over-year increase MIB has reported for consumers in the under-45 age group all year. (Photo: Shutterstock)

New digital sales systems, big marketing campaigns or demographic math may have increased the number of young U.S. residents shopping for individual life insurance last month.

MIB Group Inc. says life insurance application activity for U.S. consumers under the age of 45 was 1.1% higher in September than it was in September 2016.

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