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Medication non-adherence costs are skyrocketing. Approximately 50 percent of patients do not take their medication as prescribed, costing pharmaceutical companies an estimated $637 billion in revenue each year. At the same time, pharmaceutical companies are feeling pressure to differentiate themselves from the competition in the eyes of providers by offering value-based, “beyond-the-pill” services. In light of these trends, pharma companies are partnering with vendors and payers to deliver value and improve adherence.

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