The total number of distinct Medicare Advantage plans has increased to 2,619 this year, from 2,311 last year. (Image: Shutterstock)

Many health insurers are shunning the Affordable Care Act public exchange program this fall but flocking to that program’s older sibling, the Medicare Advantage program.

Medicare Advantage plan business is so attractive that insurers “invested in this segment have been preparing to diligently market their products in anticipation of rolling more members,” according to Mark Farrah Associates.

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