Open enrollment season is here, which means it's time to review benefit selections and make any necessary modifications. Offering education to employees about benefit selections with individually tailored solutions is key to a successful enrollment season. One way to ensure employees are receiving the most accurate and helpful information available is to utilize new technology and data segmentation that can help drive informed decision making. When looking at employee benefit selections, examining how health savings accounts (HSAs) are utilized can help drive personalized solutions. Through targeted communications and personalized conversations, employers and benefit partners can help employees decide what their coverage needs are and help them make informed decisions. 

Tailored solutions 

By utilizing technology and segmentation data, employers can develop the foundational information needed to tailor benefit programs to best fit the needs of their employees. The first step in utilizing this data is to understand how employees are interacting with their HSAs. By examining trends in saving, spending and investing, employers can see aggregated monthly employee HSA activity such as spending trends or top occupations of HSA account holders. This can help better understand account holder behavior and spending trends. Benefit strategies can then be developed that influence and optimize employee health decisions. These tools can help unlock employee engagement and encourage employees to take an active analysis of their benefit selections.