Social media has created the most significant growth opportunity insurance agencies have ever been afforded. In the past, effective marketing campaigns were largely the realm of "big boys" with big budgets. Now, every business with a social media account is free to join the world of marketing.
Not only are big budgets no longer necessary, but in many ways, they get in the way. We can all thank and curse social media for delivering that reality.
Making marketing meaningful
Marketing is no longer telling your audience their life is incomplete unless they buy what you are selling.
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