Patricia Alexander knew she needed a mammogram but just couldn’tfind the time.

“Every time I made an appointment, something would come up,”said Alexander, 53, who lives in Moreno Valley, Calif.

Over the summer, her doctor’s office, part of Vantage MedicalGroup, promised her a $25 Target gift card if she got the exam.Alexander, who’s insured through Medi-Cal, California’s version ofthe Medicaid program for lower-income people, said that helpedmotivate her to make a new appointment — and keep it.

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