Aetna Inc. and CVS Health Corp. announced the $69 billion CVS agreement to acquire Aetna at what might have been the worst possible time for health insurance agents and brokers: as producers were racing to help older clients meet the Dec. 7 Medicare plan annual election period deadline.

Producers are also in the middle of helping employer clients with calendar-year plans nail down 2018 benefit plan enrollment, and, in some cases, doing whatever it is they still have the heart to do for consumers trying to get individual major medical enrollment period.

But Aetna has made some efforts to communicate with producers about the CVS deal.

Here's a look at some of what the company has told producers, sifted from a blizzard of documents Aetna has filed with the U.S. Securities and Exchange Commission.

1. Aetna Chairman Mark Bertolini did actually mention brokers during a conference call Aetna and CVS held with securities analysts on Monday.

We, frankly, missed the mention the first time we listened to the call.

Justin Lake of Wolfe Research L.L.C. did ask about the possible effects of the deal on broker distribution, and about the possibility that Aetna might somehow sell coverage through CVS drug stores.

"I don’t think there’s any impact short term," Bertolini said during the call, according to a transcript provided by Aetna. "And as a matter of fact, there’s an opportunity to start the store marketing with brokers as we look forward. So I think there’s a huge opportunity to capture more share over time as we go forward. I think the longer term is when you start having these convenience places, these new front doors for health care for Medicare, there’s great opportunity because it’s in the retention. I mean, our numbers show that there’s $2,500 more in lifetime value of the customer for each year you keep them. So, this idea of getting them on a project, engaging them in a program, having them find a store convenient to use, will allow us to keep more of those customers over time.”

2. Bertolini sent an email about the deal to agents and brokers on Sunday.

Here's the text of the email.

To Our Valued Brokers,

As you may have seen in the news, CVS Health, the largest pharmacy health care provider in the U.S., has agreed to acquire Aetna. This has no immediate effect on the products your clients have purchased or the products you are selling today.

We are very excited about this combination. CVS Health and Aetna are joining to become the trusted front door to health care. Nearly 70 percent of the U.S. population lives within three miles of a CVS Health retail store and nearly five million Americans visit CVS Health every day. We will use CVS Health’s 9,700 retail locations to establish entirely new community health hubs dedicated to improving consumer wellbeing and answering questions about health, prescription drugs and health care benefits.

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Allison Bell

Allison Bell, ThinkAdvisor's insurance editor, previously was LifeHealthPro's health insurance editor. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached at [email protected] or on Twitter at @Think_Allison.