Uncertainty and risk are the bywords for the health industry next year, and health organizations will have to stay on their toes to cope with all the changes in store. That's according to a report from PricewaterhouseCoopers' Health Research Institute, which said that in order to keep their footing during what looks to be another year beset by everything from tax and health care changes to natural disasters, health organizations "should consider seeking greater cross-sector collaboration, fresh strategic investments and new efficiencies to build enterprise resilience." In coming up with its "dirty dozen" trends, HRI analyzed surveys of U.S. consumers, provider, insurer and pharmaceutical executives; analyzed in-depth interviews with industry leaders; and examined data and policy trends. And one thing that emerged overall is the need to act, lest the industry be run over in the middle of the road. "In year two of the Trump administration, stakeholders cannot hold back and take a 'wait and see' approach," Kelly Barnes, PwC US Health Industries and Global Health Industries consulting leader, says in the report. Barnes adds, "They need to lean into the changes and proactively consider key areas for investment, forge partnerships and pursue efficiencies that enable the delivery of better health care to all. Companies that look beyond the daily news cycle churn and social media feeds to focus on their customers while remaining nimble in the face of change are most likely to succeed in 2018."
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