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Gig work...with benefits?

Lyft, which finds itself in an ongoing and vicious battle for drivers with Uber and other transportation services has announced a pilot program to see if benefits will bind drivers closer to Lyft.

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Lyft’s approach is tailored toward workers who want to build a new career but lack the educational credentials to get out from behind the Lyft wheel. (Photo: Shutterstock)

Are you in a business with a tight job market and looking for a new benefit to attract new bodies or even lure them away from the competition? Have you tried education benefits? They’re hot and getting hotter.

The latest employer to hop on the education bandwagon: Lyft, which finds itself in an ongoing and vicious battle for drivers with Uber and other transportation services. It just announced its offering drivers tuition discounts as part of a pilot program to see if benefits will bind drivers closer to Lyft.

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Dan Cook

Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.

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