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Lyft’s approach is tailored toward workers who want to build a new career but lack the educational credentials to get out from behind the Lyft wheel. (Photo: Shutterstock)

Are you in a business with a tight job market and looking for a new benefit to attract new bodies or even lure them away from the competition? Have you tried education benefits? They’re hot and getting hotter.

Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.

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