Are you in a business with a tight job market and looking for a new benefit to attract new bodies or even lure them away from the competition? Have you tried education benefits? They’re hot and getting hotter.
The latest employer to hop on the education bandwagon: Lyft, which finds itself in an ongoing and vicious battle for drivers with Uber and other transportation services. It just announced its offering drivers tuition discounts as part of a pilot program to see if benefits will bind drivers closer to Lyft.
It’s part of the evolution of the “gig economy” in which more people are seeking independence from a traditional day job. Many Lyft drivers also drive for Uber and even more conventional taxi services, playing both sides against the middle to find the sweet spot in their freelance career.
Continue Reading for Free
Register and gain access to:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
Dan Cook
Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.
