Mark Gaunya and Jennifer Borislow continue their discussion from last episodeabout why health care is so expensive and share their ideas to slowrising prices. With the release of the second edition of their bookBend the Healthcare Trend, Mark and Jennifer are advocating forconsumer-driven health care as the solution torising expenses.


In analyzing the health care system, inflation greatly outpacesthe general economy. Our guests explain why the industry’s prices rise so much faster thanthose of other industries, largely due to a lack of transparency ortangible competition.


Opportunity will grow from greater industry transparency andresponsibility, as consumers will save money and maintain betterhealth. We need to look beyond physical health and appreciatemental, spiritual, and financial health as well.


Sponsor: Captivated Health (

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