For financial professionals, having empathy for clients is not as simple as practicing what you preach. It’s about following the advice of Sun Tzu. (Photo: Shutterstock)

It’s a good thing Sun Tzu never invaded Scotland. He would have made a great golfer. But that’s not important right now. What’s important is one of the strategies Sun Tzu has been credited with memorializing in the book The Art of War:

“To know your Enemy, you must become your Enemy.”

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