It's a good thing Sun Tzu never invaded Scotland. He would have made a great golfer. But that's not important right now. What's important is one of the strategies Sun Tzu has been credited with memorializing in the book The Art of War:

"To know your Enemy, you must become your Enemy."

Before you get going too far down the road on some military metaphor, stop. This isn't about war or The Art of War.

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