You may not know it by its name, "Jacked Up," but you have probably seen the State Farm commercial. It's the one where a guy is having a horrible day (finding his car stripped in the parking lot), while a lady has the day of her life (finding her new car in the driveway). It's a clever look at how the same words can have entirely different meanings.

There are a lot of employers out there who have had some really bad renewal days as they meet with their traditional benefits broker to receive the inevitable bad news. But increasingly, there are other employers out there having very unexpected and exciting days, as their forward-thinking benefits advisor delivers new strategies for their program.

Same words, different conversation

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