Have you ever returned from a conference with literally dozens of "must do" strategies in your brain? I just attended the 2018 ASCEND Agency Growth & Leadership Summit in Music City, Tennessee. A tremendous amount of talent was in the room and tools and strategies were shared to help agencies grow to the next level. 

I'm sharing five of my favorite things I learned. Believe me, it wasn't easy to narrow the list! 

1. Change your messaging

This was the over-arching message of the entire conference: Don't be like all other brokers in the marketplace. Don't be a "quoter" or health-insurance pitch-man. Never start with product — always start with the strategy needed to get your clients where they want (or need) to be. We were also reminded to be creative in the approach. How do you market yourself? What's your differentiator? Who's your ideal client? What's your brand and message? You must know the answers. 

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