Insurance and benefits brokers have been working for years to find new ways to lower health care costs for their employer clients... what insights can they offer Amazon? (Photo: Shutterstock)

It’s been a week since news broke of Amazon, Berkshire Hathaway and JP Morgan’s plan to take on the health care industry with their own business collaboration. Since then, there’s been no shortage of news articles and opinions on how the move will play out, from speculation on who will run the company and how it will be structured to what it means for other health care giants. 

It’s one thing to listen to health care and financial pundits extrapolate on a broad level about the potential to disrupt or completely revolutionize the market, but it’s another to get into the gritty details of how to make it actually happen. Insurance and benefits brokers, however, know that’s easier said than done–they’ve been working for years to find new ways to lower health care costs for their employer clients. As such, they have a unique perspective on what impact Amazon and Co. could have, and how they might succeed:

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