It's been a week since news broke of Amazon, Berkshire Hathaway and JP Morgan's plan to take on the health care industry with their own business collaboration. Since then, there's been no shortage of news articles and opinions on how the move will play out, from speculation on who will run the company and how it will be structured to what it means for other health care giants. 

It's one thing to listen to health care and financial pundits extrapolate on a broad level about the potential to disrupt or completely revolutionize the market, but it's another to get into the gritty details of how to make it actually happen. Insurance and benefits brokers, however, know that's easier said than done–they've been working for years to find new ways to lower health care costs for their employer clients. As such, they have a unique perspective on what impact Amazon and Co. could have, and how they might succeed:

A chink in the status-quo armor

"The recent announcement between Amazon, Berkshire Hathaway, and JP Morgan has huge potential ramification to do good in our system. While there are still few details, and I see potential conflicts of interest–particularly in the Berkshire Hathaway portfolio–there is no doubt that these leaders hold the potential to create change. I think the greatest potential change could be from a change in mindset and culture and validation in this country that the status quo no longer needs to be accepted by any and all employers in all segments, geographies and industries."
—David Contorno, Lake Norman Benefits, Inc.

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Emily Payne

Emily Payne is director, content analytics for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.