If you want your kids to be able to retire someday, you need to teach them to be skeptical and cautious—particularly of marketing campaigns aimed at them practically from infancy.

That's according to the FoolProof Foundation, which has launched a new middle-school "Consumer Life Skills" curriculum to join its already-in-use high school curriculum.

The program is a financial literacy resource that alerts kids to the fact that marketers don't have their best interests in mind when selling—they have their own agenda to pursue.

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