Marketing campaigns target children, but a healthy dose of skepticism can help them resist the sales pitch and enhance their financial literacy -- and future retirement. (Photo: Shutterstock)

If you want your kids to be able to retire someday, you need to teach them to be skeptical and cautious—particularly of marketing campaigns aimed at them practically from infancy.

That’s according to the FoolProof Foundation, which has launched a new middle-school “Consumer Life Skills” curriculum to join its already-in-use high school curriculum.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events.
  • Access to other award-winning ALM websites including and

Already have an account?



Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including and
  • Exclusive discounts on and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.