The chatbot is on the rise.

You need only look at the celebrity status Amazon's Alexaachieved this year as a top Super Bowl ad to understand this. Soascendant is the humble chatbot that some retail industry punditsare describing 2018 as the year of AI and voice technology. Will that bealso true for insurance? How warm is the embrace by insurers,agents and their customers?

Is the chatbotwinning insurance fans?

To be clear, it's not like the insurance industry is a laggardin this arena. Chatbots and AI are on the screen of most insurers.In fact, a recent survey by TCS finds the insurance industry outspent the othertwelve verticals surveyed, investing on average $124 million in AIsystems, compared to a cross-industry average of $70 million. Moreinvestment and more diverse applications are on the immediatehorizon.

As easy as aconversation

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