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Candidate examination Employers interviewing entry-level candidates relied heavily on the job seeker’s employment tests to evaluate applicants, and also considered their “online social footprint.” (Image: Shutterstock)

When considering recent college graduates for entry-level jobs, grades, resumes and LinkedIn profiles don’t matter as much as employment tests and what candidates post on other social media outlets, according to the report, “Evidence Items as Signals of Marketing Competencies and Workplace Readiness-A Practitioner Perspective,” published in the Journal of Marketing Education by researchers at The Fowler College of Business at San Diego State University.

Katie Kuehner-Hebert

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