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Twitter followers We’ve reached the point where businesses of all sizes know they should be incorporating social media into their overall marketing strategies. (Image: Shutterstock)

Social media has become an essential marketing tool for businesses of all sizes. Buffer, a social media management platform, recently released its State of Social 2018 report, which surveyed over 1,700 companies, half of which employ fewer than 10 people. Survey results showed that a whopping 96 percent of businesses are using social media marketing.

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