Behavioral enrollment, part 3: Fascinating stories
If you’re fascinated by an idea, you will not only respond favorably (buy it), you will also continue to favor it (own it) and potentially become an advocate (sell it).
By Marty Traynor|April 06, 2018 at 10:17 AM
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This month, we’ll consider some additional ways of thinking about voluntary benefit enrollment that can help get inside the minds of eligible employees and help them make good decisions.
In her book “How to Fascinate,” Sally Hogshead lists seven triggers that key people’s personalities. She equates influence to fascination—if you’re fascinated by an idea, you will not only respond favorably (buy it), you will also continue to favor it (own it) and potentially become an advocate (sell it).
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