Marty Traynor is vice presidentof voluntary benefits at Mutual of Omaha.
This month, we'll consider some additional ways of thinkingabout voluntary benefit enrollment that can help getinside the minds of eligible employees and help them make gooddecisions.
In her book “How to Fascinate,” Sally Hogshead lists seventriggers that key people's personalities. She equates influence tofascination—if you're fascinated by an idea, you will not onlyrespond favorably (buy it), you will also continue to favor it (ownit) and potentially become an advocate (sell it).
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