Marty Traynor is vice president of voluntary benefits at Mutual of Omaha.

This month, we’ll consider some additional ways of thinking about voluntary benefit enrollment that can help get inside the minds of eligible employees and help them make good decisions.

In her book “How to Fascinate,” Sally Hogshead lists seven triggers that key people’s personalities. She equates influence to fascination—if you’re fascinated by an idea, you will not only respond favorably (buy it), you will also continue to favor it (own it) and potentially become an advocate (sell it).

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