Billy Bridwell and Reid Rasmussen explain why the “wait and see” approach to health care costs does not work for employees and employers.

“Not everyone embraces new ideas,” Billy Bridwell said to a packed room as the first sessions of the BenefitsPRO Broker Expo kicked off. Bridwell, vice president of benefits for Keystone Insurers Group, along with Reid Rasmussen, co-founder and CEO of freshbenies, were covering one of the most important topics for today’s brokers and agents (and their clients): cost-containment strategies.

Eight years ago, he explained, many brokers opted to take a wait-and-see approach to the implementation of the ACA. Even in the last year, many in the industry have sat idly, waiting for more change to direct their actions.

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Emily Payne

Emily Payne is the current deputy editor for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.

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