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No matter what industries you've worked in, chances are you've attended at least one expo during your career. Whether you're looking for a specific product or vendor or just browsing to see what's out there, you've probably noticed some exhibitors go out of their way to entice attendees into their booths.
Some displays are a little more product-relevant. For example, if you're lucky enough to attend the National Recreation and Parks Conference, (as I did many times while covering that industry at my previous job ), you're invited into a world of jungle gyms, climbing walls and sports equipment (and also dog-poop-bag dispensers, fencing and trash cans).
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Emily Payne
Emily Payne is director, content analytics for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.
