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Wells Fargo building In other words, at Wells Fargo, when you are under pressure to meet a tough goal, you do whatever you need to do, even if it’s fraudulent. That appears to be Wells Fargo’s real core value. (Photo: AP)

(Bloomberg Opinion) –My favorite bit in Thursday’s Wall Street Journal story about Wells Fargo & Co.’s latest regulatory screw-up was this statement from the bank’s public relations department:

Over the past several months we’ve built more robust internal processes that reinforce our values, and if we find any situations where behavior violates those values, we take swift action to correct.

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