Wells Fargo building In other words, at Wells Fargo, when you are under pressure to meet a tough goal, you do whatever you need to do, even if it's fraudulent. That appears to be Wells Fargo's real core value. (Photo: AP)

(Bloomberg Opinion) –My favorite bit in Thursday's Wall Street Journal story about Wells Fargo & Co.'s latest regulatory screw-up was this statement from the bank's public relations department:

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