Facebook, advertisers under fire for age discrimination
A class-action suit alleges job seekers missed out on employment opportunities because companies used Facebook’s ad tools to target people of other ages.
By Josh Eidelson|June 01, 2018 at 10:22 AM
Thank you for sharing!
Your article was successfully shared with the contacts you provided.
A proposed class-action lawsuit alleging Facebook’s ad placement tools facilitate discrimination against older job seekers has been expanded to identify additional companies, further widening the latest front in claims that candidates are being filtered out by gender, geography, race and age.
“When Facebook’s own algorithm disproportionately directs ads to younger workers at the exclusion of older workers, Facebook and the advertisers who are using Facebook as an agent to send their advertisements are engaging in disparate treatment,” a communications union alleged in the amended complaint—citing a legal test for employment discrimination—filed Tuesday in San Francisco federal court. The union added claims under California’s fair employment and unfair competition statutes to the lawsuit, which was initially filed in December.
Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.
Your access to unlimited BenefitsPRO.com content isn’t changing. Once you are an ALM digital member, you’ll receive:
Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
61% of employers surveyed consider caregiving benefits to be a top priority for their business and employees, yet 22% consider themselves as below average in developing caregiving benefits. Download this info sheet to help your clients remain competitive by offering a care benefit package.