Kaiser Health News is releasing years of Purdue Pharma's internal budget documents to offer insight into the hundreds of millions of dollars spent to launch and promote OxyContin.
By Fred Schulte, Kaiser Health News(Maria Fabrizio for KHN)|June 14, 2018 at 10:40 AM
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Purdue Pharma left almost nothing to chance in its whirlwind marketing of its new painkiller OxyContin.
From 1996 to 2002, Purdue pursued nearly every avenue in the drug supply and prescription sales chain — a strategy now cast as reckless and illegal in more than 1,500 federal civil lawsuits from communities in Florida to Wisconsin to California that allege the drug has fueled a national epidemic of addiction.
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