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We have been talking about consumers in health care since the turn of the century, but real health care consumers in the true sense of the word are still apparently hanging out at the unicorn farm somewhere far away. Eric Haberichter, co-founder at Access Healthnet, knows why, and is working hard at creating a consumer environment in health care that approximates our consumer engagements in every other industry.

Sponsor: Captivated Health ( www.captivatedhealth.com)

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