Term life was again the top-selling line of voluntary business, followed by accident, short-term disability, dental and critical illness. (Photo: Shutterstock)
This is the last in our series of columns on the voluntary industry sales results for 2017. The first article looked at overall voluntary sales for the year, while the second reviewed sales by distribution segment. This column takes a closer look at sales by product line and platform.
Bonnie Brazzell and Nick Rockwell,
Eastbridge Consulting Group, Inc.
Term life was again the top-selling line of business, followed by accident, short-term disability, dental and critical illness. The graph below shows the mix of sales by line of business.
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