Consumers are more frustratedover financial matters in health care than they are over thediagnostic process and enduring medical tests. (Photo:Shutterstock)

They're looking for the best deals elsewhere, so why shouldn'tconsumers also expect to be able to seek out the best deals on their health care?

An Experian study finds that the health care experience is increasingly beingsubject to consumers' evaluation and being found wanting. Inaddition, providers are learning that consumers aren't just sittingback and taking it; according to the report, “people want to betreated not only as patients, but as valued customers. Providersare recognizing that patient satisfaction can make or break abusiness.”

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Marlene Satter

Marlene Y. Satter has worked in and written about the financial industry for decades.