Sixteen percent of employers said they are planning to add a new voluntary benefit and 10 percent are planning to move certain benefits to voluntary. (Image: Shutterstock)

In a recent survey jointly conducted by Eastbridge and BenefitsPRO, brokers cited a lack of employer interest as the biggest threat to their voluntary business.

However, according to our latest employer research, this does not seem to be the case. In fact, roughly 70 percent of employers offer at least one voluntary product. The percentage offering voluntary varies by the size of the employer, with the percent offering voluntary increasing with size—from 56 percent for employers with fewer than 50 employees to 86 percent for those with 10,000 or more.

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