The head of Accenture’s accessibility initiative comes to the job with an important non-business credential: He is colorblind, a different ability that has confronted him almost daily in the working world. (Image: Shutterstock)

Accessibility, the latest corporate buzzword, tends to be defined either by audience or by function. An event or conference defines it as taking into account and responding to the varied abilities of attendees so that they can concentrate on content, uninhibited by an ability that may not be considered mainstream. A website design with accessibility baked in focuses first on function—navigating the site, being able to absorb the content in various ways—and then on the audience, which may be a general one spanning the range of abilities.

In both cases a smooth user experience—UX—is the goal.

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.

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