Compliance, HR resources and communication platforms have all taken turns as the bright-and-shiny of the day. (Photo: Shutterstock)
Benefits advisors are prone to chasing bright-and-shinies in a way that makes most heads spin. The most recent trend to capture our attention is the re-emergence of value-based insurance design (VBID).
Not long ago, the industry's attention was focused almost completely on technology/ben admin. Compliance, HR resources and communication platforms have all taken turns as the bright-and-shiny of the day. The spotlight blinds advisors to all of the other solutions that came before and are collecting dust in the toolbox.
Take advantage of the door opener
Recently, advisors are finding it easier to get the attention of the C-Suite. One of the most obvious reasons is the potential for significant savings from VBID ideas.
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