Compliance, HR resources and communication platforms have all taken turns as the bright-and-shiny of the day. (Photo: Shutterstock)

Benefits advisors are prone to chasing bright-and-shinies in a way that makes most heads spin. The most recent trend to capture our attention is the re-emergence of value-based insurance design (VBID).

Not long ago, the industry’s attention was focused almost completely on technology/ben admin. Compliance, HR resources and communication platforms have all taken turns as the bright-and-shiny of the day. The spotlight blinds advisors to all of the other solutions that came before and are collecting dust in the toolbox.

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