Tired worker at desk No matter the work being done, it’s important to ensure that people are spending their time wisely, being efficient and feel they are having an impact in the workplace. (Photo: Shutterstock)

Productivity at its basis, signifies the rate of output per unit of input. The phrase echoes an era where people were seen as elements in a production line, measured by the amount of time it would take them to produce a single item. But in today’s knowledge-based economy, this measure of productivity no longer holds true, making it increasingly difficult to evaluate people’s’ performance.

It’s challenging to measure knowledge-based workers purely by the output of their productivity. Quality is often important, meaning that the sheer amount of time spent on a project, or the final work delivered, may not be directly related to the person’s productivity. In today’s knowledge-based economy, if organizations focus solely on measuring productivity as the volume of output of people’s work, they are likely to find themselves with a stressed and disengaged workforce that feels misunderstood.

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