Search
 

Broker Innovation Lab

What do consumers want from a health plan?

For brokers, recognizing market demands can go a long way in pairing a client and their employees with the best health plan options available.

By Rob Carnaroli | December 07, 2018 at 12:15 PM
X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.
From the rush of open enrollment to keeping pace in an ever changing industry, brokers are constantly on the move. Connecting clients with the right benefit options comes from a deep understanding of emerging trends, new entrants, regional considerations and marketplace dynamics. Yet, the ability to best serve clients all comes down to one important question: What do consumers want from a health plan?

We reviewed data on consumer preferences in health care. After citing multiple studies from elite organizations including the American Academy of Family Physicians, Brigham Young University and the Kaiser Family Foundation, five core fundamentals stand out: convenient access points, quality care, affordability, easy-to-use online tools and member-centric customer service.

For brokers, recognizing these market demands can go a long way in pairing a client and their employees with the best health plan options available. Let’s examine each one.

Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.

Your access to unlimited BenefitsPRO.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

Already have an account?

Follow the Conversation

BenefitsPRO Broker Expo 2024Event

The premier educational and networking event for employee benefits brokers and agents.

Get More Information
 

BenefitsPRO

Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.