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Business owners have traditionally looked at their relationship with their benefits brokers as being between a vendor and a customer, and less like a partnership.

To get the most out of your benefits plan, you should be looking for an advisor whose approach and priorities fit your business. While many business owners view their advisor as a necessary middleman to finalizing a necessary annual expense, being more selective about your benefits advisor can yield better results for both you and your employees. An advisor who is a good fit for your company is far more likely to leave you satisfied with the quality of benefits your employees receive and the amount of money you save on your plan.


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