On this episodeof ShiftShapers, our guest and I discussthe new and diverse tools that advisors within theinsurance industry are using to market their businesses.The fastest growing method happens to be video, and Bart Camaratais an expert on the topic.

Bart is the creator and host of BenefitAdvisorTV, where he leverages his Middle TennesseeState education to produce quality video content. Barttakes on some preconceptions about video – is it expensive to getstarted? and is it difficult to get started? We also discuss howadvisors and agencies can begin to use video in a variety of waysto market their practices.

Listen in as Bart shares his thoughts on why he believes thevideo is the “King of All Media,” and explains how simple it can befor advisors to get started with the medium. We wrap up bylaying out how video builds businesses andconstitutes social proof in today's market.

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