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Blister pack with dollars instead of pills Listing drug prices may be more helpful if it is done conjunction with a larger counseling effort to help a patient understand the true cost of therapy and potential product options. (Photo: Shutterstock)

Transparency or not transparency? That is the question.

In October of 2018, the Trump administration issued a proposed rule to revise the Federal Health Insurance Programs for the Aged and Disabled. This involves amending the Medicare Parts A, B, C and D programs, as well as the Medicaid program, to require direct-to-consumer (DTC) television advertisements of prescription drugs and biological products for which payment is available through or under Medicare or Medicaid to include the Wholesale Acquisition Cost (WAC, or “list price”) of that drug or biological product.

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