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Prospecting. You know you SHOULD be doing it more, but it's just such an unpleasant part of the job. Who really enjoys reaching out to businesses and prospective clients to convince them to set aside their current broker in favor of all that you can offer?
Well, that's one way to look at the situation. Another is to look at prospecting as using your wealth of knowledge, experience and solutions to help solve your clients' most-pressing problems. And they'll be pretty grateful to you.
So, here are 10 tips from people who actually like prospecting (or at least pretend to) to reframe your next sales meeting.
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