Digital eye The benefits industryis changing fast. Keeping track of health care reform and myriadbenefits-related regulations itself is a full-time job. If thatisn't enough, as the HR department's expectations grow, brokershave to stay on top of an ever-expanding pool of technology and tools to ensure they'redelivering the best experience to clients and their employees.

Still, to maintain your cutting-edge broker status, you need toat least be aware of the latest tools and technology out there andbe able to discuss them with your clients–but that doesn't mean youhave to implement every new thing that comes your way.

Here are 10 pieces of advice to keep in mind as you're lookingat new solutions and implementing them with your clients.

Read more from our annual list of 100 Sales &Marketing tips:

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events
  • Access to other award-winning ALM websites including and

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.