Kroger sign Last year Kroger teamed up with Walgreens to let shoppers pick up their online orders at some of the drug chain's stores. (Photo: Shutterstock)

Kroger Co. is talking to potential partners in the health-care industry about developing a new line of business.

Chief Executive Officer Rodney McMullen said the grocer is “doing a lot of exploratory work” to identify an area of health care that it could enter and benefit customers — and perhaps lower their medical costs. Such a venture would also represent a fresh revenue stream for Kroger and complement the advertising and personal-finance businesses that it's counting on to help generate $400 million in additional operating profit by next year.

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