“Employers view the traditional insurance plan as a cost item. I challenge them to view health care spending as an investment.” (Photo: Shane Kislack)
Growing up, Seth Denson had trouble with his feet that required regular surgery. Because the family did not have health insurance, his father, a preacher, would barter with the doctors to pay for the surgeries. The physicians always agreed to the barter, an early form of creative medical care financing.
Today, Denson preaches creative health financing to his corporate clients, conference attendees and telecast and podcast audiences.
Perhaps the young, footsore Denson subconsciously embraced innovative health coverage. If so, it took a bit of time, and some “aha” moments to unleash his passion for taking apart health plans that were not truly working and putting them back together so they did.
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Dan Cook
Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.
