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Seth Denson “Employers view the traditional insurance plan as a cost item. I challenge them to view health care spending as an investment.” (Photo: Shane Kislack)

Growing up, Seth Denson had trouble with his feet that required regular surgery. Because the family did not have health insurance, his father, a preacher, would barter with the doctors to pay for the surgeries. The physicians always agreed to the barter, an early form of creative medical care financing.

Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.

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