Although often underestimated by benefit professionals, savvyadvisors (i.e., brokers and agents) recognize the big potentialwithin the small case (99 or fewer employees) market. This segmentaccounts for 98 percent of all private U.S. businesses and employsone-third of the nation's private workforce.

Insurance benefits have become increasingly available atsmall businesses since 2012. This trendcoincides with an improved business climate for small employers.Three in 10 of these firms say that they are expanding, up from 19percent expressing similar optimism six years earlier.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.