HR must educate employees on the company's mission so they understand the impact they can have on helping achieve the company's mission. (Image: Shutterstock)
Top talent is the number one competitive differentiator in the marketplace today – the pressure on HR to attract, retain and optimize quality workers has never been higher. While great employees are hard to find, they are even harder to keep. According to Gallup, 66 percent of employed Americans are disengaged from their jobs. This alarming statistic represents two thirds of the American workforce. It doesn't have to be this way. Savvy HR pros are meeting the challenge of retaining talent head on by aligning employees with their organization's business strategy, and here's how.
Power of sharing
Why is alignment so important? This question reminds me of the infamous “sell me this pen” exercise used to assess a job candidate's understanding of the company's value proposition. In order to sell the pen, ensure you are selling to someone who has a need to write. When creating the pen, make sure to align the purpose of a functional pen along with the resources—cap, barrel, nib, employee, etc.—otherwise, you may have sold a pen that is missing parts, immediately breaks or simply cannot be produced.
If employees do not understand the company's business strategy they will likely leave for greener pastures. And, with them leaves the company's knowledge to pursue jobs that they deem more engaging. This is especially true for millennials who statistically seek purposeful careers. The point is, HR must educate employees on the company's mission so they understand the impact they can have on helping achieve the company's mission.
Beyond a paycheck
Why create a pen without knowing the goal? Some may argue for the paycheck, and that works for a short while. But what happens when the employee starts to wonder, “Is my paycheck secure? Is my job secure?”
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