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Businessman on compass illustration HR must educate employees on the company’s mission so they understand the impact they can have on helping achieve the company’s mission. (Image: Shutterstock)

Top talent is the number one competitive differentiator in the marketplace today – the pressure on HR to attract, retain and optimize quality workers has never been higher. While great employees are hard to find, they are even harder to keep. According to Gallup, 66 percent of employed Americans are disengaged from their jobs. This alarming statistic represents two thirds of the American workforce. It doesn’t have to be this way. Savvy HR pros are meeting the challenge of retaining talent head on by aligning employees with their organization’s business strategy, and here’s how.

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