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woman with bow and arrow on mountain Strategies that aim at gender are growing in popularity as managers appeal to more socially conscious investors. (Photo: Shutterstock)

(Bloomberg) –Fidelity Investments has started a mutual fund that invests in companies with a high percentage of women in leadership positions.

The actively managed Women’s Leadership Fund was launched on Wednesday, according to a statement from Boston-based Fidelity, which is led by Abby Johnson. The fund will invest in about 100 companies that have either one-third women board members, a woman on the senior management team or that meet gender diversity initiatives for hiring, retention, paid leave and promotion of women.

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