woman with bow and arrow on mountain Strategies that aim at gender are growing inpopularity as managers appeal to more socially conscious investors.(Photo: Shutterstock)

(Bloomberg) –Fidelity Investments has started a mutual fund thatinvests in companies with a high percentage ofwomen in leadership positions.

The actively managed Women's Leadership Fund was launched onWednesday, according to a statement from Boston-based Fidelity,which is led by Abby Johnson. The fund will invest in about 100companies that have either one-third women board members, a womanon the senior management team or that meet gender diversityinitiatives for hiring, retention, paid leave and promotion ofwomen.

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