Who is buying pet insurance when offered as a benefit by their employer?
Mainly married Gen Xers balancing household finances—including paying for the vet bills of their beloved Fido and Boots.
EverythingBenefits analyzed the demographic data about workers who are utilizing the pet insurance benefits offered by their employers on its benefits administration platform. The majority (77 percent) opting in for pet insurance are married, the average age is 43, and two-thirds (65 percent) are women.
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